Skip to content Skip to footer
Mel Groulx
Mel Groulx
Close

Bright Smiles Elgin

November 11, 20220Comments

I enjoyed supporting Jessica’s new venture, Bright Smiles Elgin, by creating a dental logo and branding. She recently started a new teeth-whitening business in St. Thomas, Ontario.

Jessica has a home studio which allows for a more personal, approachable experience. She has worked in the dental industry for many years as a Dental Assistant, so she brings lots of knowledge and experience in spotting cavities and other issues. It’s important to spot these issues before doing any whitening treatments, so her education and skills are crucial. She loves to teach people about teeth health and maintenance, which is an added bonus when using her service.

ClientBright Smiles ElginLocationSt. Thomas, OntarioServicesBrand Identity, Logo, MarketingShare
Bright Smiles Elgin

My Approach

The goal for this project was to create a modern logo and brand identity that used champagne-gold colours and integrated dental imagery. It’s important for Jessica to be seen as a dental professional through the brand visuals. Her experience as a Dental Assistant stands out among other teeth-whitening providers, so the branding needed to represent this.

When creating the visuals, I expressed professionalism by using dark navy colours and champagne lettering with a modern, legible font. It’s important to avoid an overly clinical look, but rather look a bit more relatable and modern. A geometric style dental icon with a “B” at the top adds to the approachable, but sophisticated look. The dark designs are contrasted by lighter, more approachable white variations.

Brand Identity & Marketing Materials

The Bright Smiles Elgin logotype is a modern, bold, sans-serif font, that is easy to read in many sizes. It stands out among the many dental logos that tend to be either overly clinical, or cartoony. The geometric tooth with the “B” is approachable and modern. This is largely appealing to the main clientele which is women, aged 25-45.  The icon-only version of the logo is used on social media to make it easy for potential clients to recognize the brand. 

Below is Jessica’s business card design. The dark logo side contrasts the lighter, more friendly side with contact information. The lighter background makes the small text more legible. The front logo is a foil print on matte card stock, which stand out on the navy blue background.

Next, are some social media designs that create brand consistency across all platforms. These posts, cover photos, and profile images create brand recognition for her followers and give an inside look at her studio. The images are legible and usable on all device sizes. 

Below are some marketing collateral examples that really bring the branding together. The price list is used in the studio and the dental-treatment card is handed out after appointments for follow-up instructions on caring for teeth. The shopping bag is for additional whitening products that clients purchase.

 I’m excited to see this new business grow in the coming years! Give Bright Smiles Elgin a follow on Facebook or Instagram! See a video preview of this logo and branding project below. View more about my branding packages here.

Leave a comment

226.884.8049
info@melgroulx.com