Stand out with a brand that feels human.
Thoughtful branding, logos, and websites for small businesses with personality.
Your independent design partner
Stand out with a brand that feels human.
Thoughtful branding, logos, and websites for small businesses with personality.
Your independent designer and creative partner.
Meet Your Designer
Mel Groulx | Brand Designer
I help small businesses build brands that have character. Through thoughtful logos, branding, and websites, I take a collaborative approach to helping clients grow and connect with the right audience.
Take a peek at some of my projects.
Transform your brand
Brand identity design is all about building a visual system that tells your story, from your website to your packaging. Strong branding elements include:
★ Logo suite + brand mark ★ Colour palette ★ Patterns, icons + illustrations ★ Typography system ★ Brand voice + messaging
On-brand, hassle-free websites.
What's the process?
CONSULT
Book a free 15-minute chat by phone or video to talk about your goals and see if we’re a good fit.
STRATEGY
We'll finalize the contract, then dive into your audience, competitors, and goals. Research, moodboards, and colour palettes will follow.
DESIGN
I'll create design concepts and layouts. Once reviewed, I’ll move into full design and revisions so everything aligns with your vision.
DELIVER
You'll receive final files, brand guidelines and website training before launch.
Ready for a brand or website transformation?
What my clients are saying
Mel was amazing with getting to know more about my business in order to come up with her vision and recommendations about the [website] design and layout. I trusted Mel with her recommendations and I am very happy with the end result.
Lina Hawi, Behaviour Avenues
