Stand out with a brand that feels human.

Thoughtful branding, logos, and websites for small businesses with personality.

Your independent design partner

Stand out with a brand that feels human.

Thoughtful branding, logos, and websites for small businesses with personality.

Your independent designer and creative partner.

Get in touch
Black and white illustration of a lightning bolt with stylized, layered edges.

Every project has a story.

Branding + web portfolio

[ SELECT CASE STUDIES ]

Browse a selection of branding and website design work across education, nonprofit, health and human services, civic, and food sectors.


VIEW PORTFOLIO
A person writing on a piece of paper at a table with various art supplies and a computer mouse, viewed from above with a white logo on top of Behaviour Avenues.
A woman writing in a notebook at a desk, with the logo and name "Kayla Ruano Gowdy" overlayed on the photo.
A woman at a desk in London Ontario with a logo that reads ARIELLE KAYABAGA on top.
A young girl with long hair reading a book on a white couch, with a striped pillow and blanket in a cozy setting with a Chatterbox Communications Services logo on top.
A smiling woman with light skin, shoulder-length curly hair, and wearing a sleeveless black top, looking at the camera against a dark background.
A smiling woman with light skin, shoulder-length curly hair, and wearing a sleeveless black top, looking at the camera against a dark background.

Meet your FRIENDLY NEIGHBOURHOOD
freelance designer

A logo of the name MEL GROULX written in large, rounded, black letters.

I help small businesses build brands that have character. Through thoughtful logos, branding, and websites, I take a collaborative approach to helping clients grow and connect with the right audience.

[ MY STORY ]
[ REACH OUT ]

[ MY SERVICES ]

Services to grow your business

Black and white illustration of a floppy disk.
Person watering plants in a garden with the 'grobi' logo overlay.
Person watering plants in a garden with the 'grobi' logo overlay.
A semi-full moon in the sky with clouds, and a stylized logo for Lunar Rover.
A semi-full moon in the sky with clouds, and a stylized logo for Lunar Rover.
A modern workspace with a MacBook laptop, iPhone, and a closed book or document on a desk, with window blinds in the background and a logo overlay that says "The Soul & Strategy Co".
A modern workspace with a MacBook laptop, iPhone, and a closed book or document on a desk, with window blinds in the background and a logo overlay that says "The Soul & Strategy Co".
A greenhouse window with a hanging light and potted plants inside, featuring a white overlay of the 'living space' logo with a planet icon.
A greenhouse window with a hanging light and potted plants inside, featuring a white overlay of the 'living space' logo with a planet icon.
Black outline illustration of a cursor pointing to the left, on a white background.
Five black and white five-pointed stars in a row

What my clients are saying

[ TESTIMONIALS ]

Text reading 'CHECK IT OUT!' with an arrow pointing downward.

"Mel was amazing with getting to know more about my business in order to come up with her vision and recommendations about the [website] design and layout. I trusted Mel with her recommendations and I am very happy with the end result."

LINA HAWI, BEHAVIOUR AVENUES

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"It has been wonderful working with Mel on our new logo and website. She took the time to get to know our business well and she was able to provide us with many creative logo options. She is knowledgeable and detail focused. The website she developed professional and inviting. I would highly recommend her to anyone for a creative and professional logo or website. She's a pleasure to work with!"

Stylized black and white illustration of three exclamation points.

NICOLE HOOVER, CHATTERBOX COMMUNICATION

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