My Approach
Shannon tasked me with communicating the vision for her business through a doula logo and brand identity system. She wanted to highlight the circle of support that female elephants form around a birthing mother. To achieve this, I created a logo that exudes a warm and tranquil atmosphere.
The central icon features a mother embraced by a circle and hands, symbolizing the birth support offered by a doula. To reinforce this concept, I used soft edges and incorporated purple hues in the design, paired with inviting typography. The secondary teal color was selected to reflect an earthy feel that adds to the welcoming vibe of the logo.
Building upon this aesthetic, I designed a user-friendly website and social branding that reflects the same serene tone. The website provides the ability to easily book packages, ask questions, and access information about the doula services offered.
All of these design elements work together to convey the brand’s commitment to providing compassionate and supportive care for expectant mothers.
LOGO DESIGN & MARKETING
In order to create a logo that reflects the soft and nurturing essence of doula support, I designed a gentle and welcoming logo. The central icon depicts a mother surrounded by a “Circle of Support,” symbolized by hands. The typography was carefully chosen to be friendly, with curved edges that contribute to the overall welcoming vibe of the design.
Moreover, the Circle of Support business cards are an extension of the logo, further emphasizing its key elements. On the back of the card, the iconic logomark image is displayed at a larger scale against a contrasting purple background. To bring attention to the detail icon, the logomark is printed using an embossed gloss finish.
These business cards serve as a tangible representation of the warm, accepting spirit that is at the heart of doula support.
Additionally, here are some designs from the website and social media pages. They help increase the visibility of Circle of Support online and help clients understand its philosophies. The website also provides more information about how a doula supports mothers.
Similarly, I’ve included some collateral materials to promote the Circle of Support branding, such as t-shirts and brochures. The logomark on the t-shirt emphasizes the icon and boosts brand recognition. The tri-fold brochure serves as supplementary material to distribute at events or trade shows.
Shannon is not providing doula services at present. However, I am happy to support doulas and other professionals in the industry, such as midwives, which play a crucial role in supporting mothers. It’s important that there is awareness of this vital service.
