Skip to content Skip to footer
Mel Groulx
Mel Groulx
Close

Purple Lips Bakery

November 11, 20220Comments

When Stephanie reached out to me for help with her bakery website design, I was intrigued to learn more about her new venture in London, Ontario. The name “Purple Lips” is rooted in her family’s time living on a u-pick berry farm in Alberta. Upon moving there, she quickly discovered saskatoon berries, which were loved by most in Western Canada. These delicious little berries were known to leave you with purple lips!

Stephanie explored her pastry skills, and perfected the saskatoon berry pie. She is now bringing the joy of saskatoon berries to Southwestern Ontario with Purple Lips Bakery.

ClientPurple Lips BakeryLocationLondon, OntarioServicesWeb DesignShare
Purple Lips Bakery

My Approach

Stephanie approached me hoping to expand her online presence and make bakery ordering more efficient. Her business has grown, and taking orders through Facebook, email, and by phone is very time-consuming. Web design and e-commerce was a great solution for customers to order her baked goods all in one place.

This small business definitely requires a website that is fun, approachable, and easy to use. Certainly, the website needs to outline the story behind “Purple Lips”. Putting a focus on the saskatoon berries is important because it is the foundation of Stephanie’s business. This is what makes Purple Lips so unique and memorable.

Stephanie already has an established logo of her own, and it is important for the style of the website to match its traditional look. It also needs a hint of fun vibes. The purple palette gives the website a friendly vibe, while the oatmeal shades add to the traditional, trustworthy look. 

WEB DESIGN

The purple lips icon from Stephanie’s logo integrates into a pattern with tarts, muffins and saskatoon berries. This pattern is used throughout the website to add a fun, friendly vibe. Serif fonts are used for headings on the website to match the traditional style of the logo. Sans serif fonts are used for the body font and buttons, for easier legibility on screens. Now that we’ve explored the approach, check out some previews of the web design below.

Throughout, products are cut out and featured with cartoon-style accents to make them stand out, and make the website more approachable. 

Next is the online shop, which features categories of products. Some items have multiple variations of the product within. Once products are added to the cart and checked out by the customer, payment is then processed through Stripe and Paypal. Next, customer invoices are automatically emailed with pick-up and delivery information. The owner is now able to view all orders in one place, check fulfillment status, and modify how much of each product is in stock. Additionally, Stephanie can also view stats about customer behaviour.

The screenshot below shows the newsletter sign-up in the footer. This helps grow the customer following. It links to a Mailchimp account, for Purple Lips to send out specials or pre-order announcements.

Additionally, below are some responsive versions of the site. The placement and sizing of the text and photos adjusts for different size screens. This helps with usability and will keep mobile users on the site.

Check out Stephanie’s great selection of baked goods on her website! Her storefront location is now open in London, Ontario. Lastly, below is a video preview of the website planning process.

Leave a comment

226.884.8049
info@melgroulx.com