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Bold, vibrant logos, branding, and web design that help ★ small businesses ★ stand out.

Explore my portfolio
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I'm Mel Groulx!

I help small businesses and brands stand out with unique, striking logos, branding, and websites.

With over 10 years of experience as an independent designer and as a Gold Squarespace Circle Member, I combine strategy with creativity to build brand identities and web presences that leave a lasting impression. Your brand will be crafted to:

★ Reach your ideal client
★ Grow your business
★ Give you a competitive edge
★ Build loyalty and recognition

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More about me
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Take a peek at some of my projects.

My portfolio
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Ready to grow your business?

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Transform your brand

Brand identity design is all about building a visual system that tells your story, from your website to your packaging. Strong branding elements include:

★ Logo suite + brand mark
★ Colour palette
★ Patterns, icons + illustrations
★ Typography system
★ Brand voice + messaging

Explore brand work
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On-brand, hassle-free websites.

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View websites

What's the process?

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CONSULT

Book a free 15-minute chat by phone or video to talk about your goals and see if we’re a good fit.

STRATEGY

We'll finalize the contract, then dive into your audience, competitors, and goals. Research, moodboards, and colour palettes will follow.

DESIGN

I'll create design concepts and layouts. Once reviewed, I’ll move into full design and revisions so everything aligns with your vision.

DELIVER

You'll receive final files, brand guidelines and website training before launch.

Book a free consult

Ready for a brand or website transformation?

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Brand & Web Packages
Start a design retainer
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What my clients are saying

Mel was amazing with getting to know more about my business in order to come up with her vision and recommendations about the [website] design and layout. I trusted Mel with her recommendations and I am very happy with the end result.

Lina Hawi, Behaviour Avenues

Read Case Study
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