My Approach

I was challenged to create a bold, empowering logo and brand identity for Arielle’s London Ward 13 position. It was to integrate some cultural Burundi imagery, which is where Arielle’s family left amid civil war. 

Therefore, I wanted to create a bold logo that matched Arielle’s level of passion in her work. I expanded on the purple and yellow palette from her previous branding, but really brought the entire aesthetic together to match her vision. The logo was hand-drawn and integrates Burundi patterns. 

In addition, it was important to make the logo and website relatable for the London community, and not look like a typical political logo. The goal was for it to also look great on apparel, posters, or pins.

WEB DESIGN

Below is a preview of the website design which integrated Arielle’s platform commitments, local London Ward information, a blog feed and more. The fonts chosen match the bold, progressive look of the brand. 

The website was optimized to be tablet and mobile-friendly. It also had a French translation feature to translate the entire page.

Next, I’ve featured some examples of logo use on promotional material such as t-shirts and buttons.

I loved seeing this brand identity and website come together to really make an impact. See a video preview of the home page below. It was a great experience to work with Arielle and I’m extremely proud to see her representing London in Ottawa. Give her a follow on Instagram or Facebook.

View more about my web and branding packages here.